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Meet Our Founders

Carol Aebersold

Carol Aebersold

Founder:
The Lumistella Company

Co-author of The Elf on the Shelf: A Christmas Tradition


Carol Aebersold is co-founder of The Lumistella Company and the co-author of The Elf on the Shelf: A Christmas Tradition. An active member and advisor to the University of Tennessee, her alma mater, Mrs. Aebersold is a sought-after public speaker who motivates fans of all ages with her rags to riches story. She is the co-owner and executive producer of Scout Elf Productions, LLC., the subsidiary entertainment production company behind the Elf Pets® animated specials.

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Chanda Bell

Chanda Bell

Founder and Co-CEO:
The Lumistella Company

Author, Executive Producer and Director


Chanda Bell is the co-CEO of The Lumistella Company and the creative powerhouse behind the vision of Santa’s North Pole. Co-author of The Elf on the Shelf: A Christmas Tradition, and the author of multiple best-selling books including those created for the Elf Pets franchise, she guides the company’s creative content across platforms to support the corporate vision. She serves as the chief storyteller for Santa Claus, writing and directing animated content for her co-owned subsidiary, Scout Elf Productions, LLC, where she also serves as an executive producer.

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Christa Pitts

Christa Pitts

Founder and Co-CEO:
The Lumistella Company


Celebrating 15 years as the co-CEO of The Lumistella Company, Christa Pitts guides the company’s global portfolio by heading up business development and key strategic marketing initiatives. A sought-after sales and marketing guru, she drives global partnerships and business opportunities forward to further the company’s vision, while governing the operational facets of the business. Pitts also serves as coowner and executive producer of the company’s subsidiary, Scout Elf Productions, LLC.

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