Welcome to The Lumistella Company—a fun-filled, fast-paced company where the magic of Christmas thrives year-round!
VISION
Tell the Stories of Santa’s North Pole
MISSION
Tap into the magic of believing and love of tradition at Christmastime by creating Christmas characters, stories and lore through consumer products, immersive experiences and entertainment-based content.
PURPOSE
Create Joyful Family Moments
VALUES
Family Focus, Integrity, Respect and Excellence (F.I.R.E.)
OUR AREAS OF FOCUS
The Lumistella Company is a global intellectual property company dedicated to bringing Santa’s North Pole to life for children around the world through consumer products, entertainment-based content and unique branded experiences.
Books, toys, activities, games and accessories reveal Santa’s world through storytelling. The Lumistella Company is home to The Elf on the Shelf®, Elf Pets® and Elf Mates® brands with related brand extensions.
Animated specials streaming on Netflix, live performances, and brand entertainment content on YouTube narrate the tales of Santa's North Pole and bring to life a whole cast of characters that are sure to delight fans of all ages.
