North Pole elves, reindeer and arctic fox.
LumiStella Star

Welcome to The Lumistella Company—a fun-filled, fast-paced company where the magic of Christmas thrives year-round!


The Elf on the Shelf Santaverse logo with Characters

The Enchanted World of Santa Claus™ Revealed!

In 2024, The Lumistella Company will unveil to fans its boldest venture yet—The Elf on the Shelf® Santaverse™, featuring characters and brands fans know and love, along with an expanded cast of North Pole creatures, timeless adventures and all the untold stories that reveal the mystery and magic of the enchanted world of Santa Claus!



Tell the Stories of Santa’s North Pole


Tap into the magic of believing and love of tradition at Christmastime by creating Christmas characters, stories and lore through consumer products, immersive experiences and entertainment-based content.


Create Joyful Family Moments


Family Focus, Integrity, Respect and Excellence (F.I.R.E.)


The Lumistella Company is a global intellectual property company dedicated to bringing Santa’s North Pole to life for children around the world through consumer products, original entertainment and brand experiences.

LumiStella Consumer Products Logo

Books, toys, activities, games and accessories reveal Santa’s world through storytelling. The Lumistella Company is home to The Elf on the Shelf, Elf Pets and Elf Mates brands with related brand extensions.

LumiStella Entertainment Logo

Animated specials streaming on Netflix, live events and brand entertainment content on YouTube narrate the tales of Santa's North Pole and bring to life a whole cast of characters that are sure to delight fans of all ages.

LumiStella Brand Experiences Logo

Pop-up shops, photo experiences, virtual gaming and destination activities immerse fans in Santa’s North Pole through live and experiential events, as well as sensory-rich, hands-on activities.



Chanda Bell

Co-Founder and Co-Chief Executive Officer

Christa Pitts

Co-Founder and Co-Chief Executive Officer

Mike Champion


Regan Holroyd

Chief Operating Officer