The Lumistella Company will showcase the newest members of its Santaverse – the enchanted world of Santa Claus – at this year’s Licensing Expo. At the Las Vegas Licensing Expo from 21st-23rd May; The Lumistella Company will unveil new characters, exciting releases including a family cookbook, a novel featuring the origin story of Santa, new offerings in the digital gaming space and a preview of the 20th anniversary initiatives for its premier brand, The Elf on the Shelf in 2025.