Our global portfolio of brands comes to life through licensing and brand partnerships…
…in a broad assortment of products, experiences and entertainment, designed to delight and extend the reach of joyful family moments we create.
Partnerships
Why Partner with Us?
Be a part of one of the world’s most beloved Christmas tradition. The Lumistella Company’s Santaverse™ is the official source for the stories of Santa’s North Pole and is home to The Elf on the Shelf®, Elf Pets®, Elf Mates®, Noorah® and many other popular family-friendly, best-selling Christmas brands. We distribute a global portfolio of intellectual property through consumer products, collaborations, entertainment, and brand experiences designed to create joyful family moments. Through brand partnerships with like-minded partners, we can bring to life an exciting, magical extension of our North Pole universe for your fans and ours. Let’s talk about making joyful family moments together!
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Why Partner with Us?
Our consumer products, entertainment and brand experiences create joyful family moments. Through brand partnerships with like-minded partners, we bring an exciting, magical extension of our North Pole universe to your fans and ours. Let’s talk about collaborating!
Were You at New York Toy Fair?
New York Toy Fair 2025 was a blast! If you spoke with us or saw us and didn’t get a chance to connect, visit our Trade Show Portal to learn more about our brands, products and 20th anniversary or reach out to us using the Request Partnership button.
Playful Joy
Consumer Products
From apparel and accessories to video games and everything in between, The Lumistella Company partners with licensees whose wild creativity and innovative thinking give fans of Santaverse™ exciting opportunities to connect with their favorite stories and characters through imaginative consumer products.
Consumer Products Partners
Our consumer products licensing partners expand the influence of our brands into new product categories and industries, broadening our consumer base.
Partner Categories
Apparel
Food & Beverage
Home Décor
Publishing
Crafts & Activities
Toys & Games
Iconic Moments
Collaborations
The Lumistella Company is focused on collaborating with creative partners who have aligned priorities of inspiring joyful family moments and promoting themes of faith, hope and love year-round. We grow relationships and collaborate with other brands, retailers, influencers and media to bring the characters and stories of Santaverse™ to fans and families worldwide.
Collaboration Partners
Our collaboration partners help us create and distribute exciting products and moment-in-time activations, connecting fans with their favorite stories and characters.
Expansive storytelling
Entertainment
The characters from The Lumistella Company’s Santaverse™ were born to play, and our industry-leading entertainment partners invite fans to take part in enthralling adventures featuring unforgettable characters, original songs and magical stories from Santaverse™. Alongside our first-in-class in-house production company, Scout Elf Productions, we look for partners who create modern, family-friendly entertainment of all types.
Learn MoreEntertainment Partners
Our entertainment partners help to distribute our entertainment content and work with us to create original content to bring our stories to the world.
Lasting Memories
Experiences
We are all about making memories through shared adventures, and The Lumistella Company seeks partners for immersive brand experiences that offer opportunities for families to experience the wonder of the season together. From lively scavenger hunts to narrative light shows to character photo greetings and more, our experiences are the events that fans can’t stop talking about.
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Experiences Partners
From the stage to the stadium and more, our experiences partners bring the enchanted world of Santa Claus to life, placing fans in the midst of North Pole adventures.
Want to Partner with Us?
We welcome the opportunity to discuss licensed and/or co-branded partnerships. Contact us to explore whether your existing portfolio, established distribution channels, strong relationships with retailers and company values complement our own and align with our company’s strategic plan.
Request Partnership