The Lumistella Company creates and distributes a global portfolio of intellectual property
We offer consumer products, entertainment, and brand experiences designed to create joyful family moments, primarily for families with children ages 3-13.
Consumer Products
Imaginative Play
The go-to experts for quality family-centric toys, games, books, activities and traditions, The Lumistella Company brings the goods year-round that kids (and elves!) want. With an eye toward curiosity, positivity and play, our creative teams and our co-branded and licensed partners are at the forefront of innovation and design.


Entertainment
Unforgettable Adventures
From small to large screen, the legendary characters from The Lumistella Company’s Santaverse™ invite fans on unforgettable adventures with original songs and magical stories from Santa’s North Pole. Our first-in-class in-house animation group, Scout Elf Productions, and our premier partners in the entertainment industry create contemporary, family-friendly entertainment for all ages. Fans can also stream our original music and enjoy our award-winning 3D game platforms and virtual universes throughout the year.
Experiences
Immersive Events
Our fans participate in real-life North Pole adventures at events like narrative light shows, character photo greetings, scavenger hunts, themed attractions and more! These interactive experiences are some of the most exciting ways of making memories while immersing in the wonder of Santa’s North Pole.
