2022 brought the launch of a reimagined Teacher Resource Center with new lessons from Scout Elf School including videos and classroom materials. The Elf on the Shelf^® Official Snowball Fight game on Roblox expanded with “Yeti Avalanche” and free-for-all game modes, new maps, and more. With Kellogg’s^®, The Elf on the Shelf^® North Pole Snow Creme Cereal with Marshmallows launched in the US, and McDonald’s debuted The Elf on the Shelf^® Happy Meal^® across the UK and IE. Other notable partnerships included Tanger Outlets in the US where The Elf on the Shelf Scout Elf pals hid across malls for scavenger hunts, and Boots in the UK and IE where The Elf on the Shelf could be found playing hide-and-seek at over 2,000 stores as consumers vied for themed prize packs.