The Lumistella Company unveiled Santaverse™: The Enchanted World of Santa Claus, a fantastical world beyond The Elf on the Shelf®, to enthusiastic trade audiences in preview of a whole new era of storytelling. Bogie™ characters bounded onto the scene with their clever wit and whimsy in an animated short, while a new picture book revealed how beloved character Noorah™ received her magical gifts of sparking the northern lights and pausing time with a swish of her tail. New partnerships were realized with HarperCollins Children’s Books, William Morrow/HarperCollins, Magic Star and Food Network.
2023 Overview