The Lumistella Company unveiled Santaverse^™: The Enchanted World of Santa Claus, a fantastical world beyond The Elf on the Shelf^®, to enthusiastic trade audiences in preview of a whole new era of storytelling. Bogie^™ characters bounded onto the scene with their clever wit and whimsy in an animated short, while a new picture book revealed how beloved character Noorah^™ received her magical gifts of sparking the northern lights and pausing time with a swish of her tail. New partnerships were realized with HarperCollins Children’s Books, William Morrow/HarperCollins, Magic Star and Food Network.