The Lumistella Company, home to the world’s most beloved Christmas brands, will showcase its new Santaverse—the enchanted world of Santa Claus—at this year’s Licensing Expo (May 21st—23rd, Mandalay Bay Convention Center, Las Vegas). The company will unveil new characters, exciting releases including a family cookbook, a middle-grades novel featuring the origin story of Santa, new offerings in the digital gaming space, and a preview of its 20th Anniversary initiatives for its premier brand, The Elf on the Shelf in 2025.