Ernst & Young named The Lumistella Company Co-Chief Operating Officers and Co-Founders Christa Pitts and Chanda Bell Entrepreneur of The Year 2023 Southeast Award winners. 

The Entrepreneur of The Year Awards program celebrates distinguished entrepreneurs and leaders of high-growth companies across a wide variety of industries. Pitts and Bell were selected by an independent judging panel made up of previous award winners, CEOs, investors, and other regional business leaders. Pitts and Bell’s win was awarded on the basis of spirit, purpose, growth, and impact, among other attributes.

The Lumistella Company is responsible for creating The Elf on the Shelf: A Christmas Tradition. Since its debut in 2005, the company has racked up some impressive stats: it has 150 consumer products available in retailers across 24 countries on five continents, more than 75 global licensees, a sizable social media following, an in-house production company, and budding partnerships with Netflix and HarperCollins.