‘Elf on the Shelf’ founder catches up with Today

The founder of ‘Elf on the Shelf’, Christa Pitts, chats with the show to discuss the beloved Christmas tradition.

‘Elf on the Shelf,’ brainchild of Marietta family, celebrates 20 years. It’s now a worldwide h...

“I have to say I’m so excited about this one! It’s become an annual tradition now ...

Those Netflix specials aren’t made with (just) Christmas magic....